The Generation Y in Kenya were born in the mid 1980’s and later. With their numbers estimated to be as high as 70 million worldwide, they can easily be said to be the fastest growing segment of today’s workforce. Generation Y legal professionals are in their 20s. As law firms compete for available talent, employers cannot ignore the needs, desires and attitudes of this vast generation.
Characteristics of Generation Y in Kenya
Some of the common characteristics that define generation Y in Kenya are:
- Attention Craving
- Family Centric
- Achievement Oriented
- Team Oriented
- Technology Savy
One of the characteristics of Generation Y in Kenya is to crave for attention in the forms of feedback and guidance. They appreciate being kept in the loop and seek frequent praise and reassurance. Generation Y in Kenya may benefit greatly from mentors who can help guide and develop their young careers.
Another characteristic of the Generation Y is being family centric. The fast-track has lost much of its appeal for Gen Kenya who is willing to trade high pay for fewer billable hours, flexible schedules and a better work/life balance. While older generations may view this attitude as narcissistic or lacking commitment to your job, discipline and drive, Generation Y in Kenya legal professions have a different vision of workplace expectations and prioritize family over work.
The third characteristic of the Generation Y is that they are achievement oriented. Nurtured and pampered by parents who did not want to make the mistakes of the previous generation, Generation Y in Kenya is confident, ambitious and achievement-oriented. They have high expectations of their employers, seek out new challenges and are not afraid to question authority. Generation Y in Kenya wants meaningful work and a solid learning curve.
The fourth characteristic of the Generation Y Is being team oriented. Generation Y in Kenya participated in team sports, play groups and other group activities while in school. They value teamwork and seek the input and affirmation of others. Part of a no-person-left-behind generation, Generation Y in Kenya is loyal, committed and wants to be included and involved.
The last but not least characteristic of the Generation Y in Kenya is that they are technology survey. Most of them grew up with technology and rely on it to perform their jobs better. Armed with BlackBerry’s, laptops, cell phones and other gadgets, Generation Y in Kenya is plugged-in 24 hours a day, 7 days a week. This generation prefers to communicate through e-mail and text messaging rather than face-to-face contact and prefers webcams and online technology to traditional lecture-based presentations.
To Conclude about Generation Y in Kenya
The Generation Y should be encouraged to continue giving their best because they have proven to be a highly established workforce.
Consult with key informants on support for the Generation Y with specific support from the Government, the Ministry of Labour and Human Resource Development, Business Associations, and NGOs.
Identify gaps in support for growth-oriented Generation Y.
Make recommendations for suggested actions to improve the environment for the growth of Generation Y in Kenya.
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