Successful Mission and Vision Statements in Kenya are very important for businesses in Kenya. Businesses in Kenya need good vision and mission statements in order to have a clear picture on where the business will be in the future. Read more in Business Training in Kenya.
Vision Statement in Relation to Successful Mission and Vision Statements in Kenya
A vision statement in relation to Successful Mission and Vision Statements in Kenya is a mental image of the organizations future or destination. It defines what the organization wants to become in the future. A vision is a desirable future state of the organization. It is a short and inspiring statement of what the organization intends to become and achieve at some point in future.
Importance of a Vision Statement in Successful Mission and Vision Statements in Kenya
- Helpful in bridging the gap between the present and the future of an organization.
- It is a source of inspiration because it gives hope for the future for both the employer and employee.
- It forms the criteria for decision making when need be.
- It explains the organizations significance and how it will improve whatever market place in which it participates.
- It describes what has to be achieved if the organization is to be successful.
- Creates organization interest and commitment.
- Helps in defining the actions and goals that will help in achieving the vision statement created.
Approaches to developing a good vision statement for Businesses in Kenya
One of the ways of developing Successful Mission and Vision Statements in Kenya is reviewing the SWOT analysis. (SWOT=Strength, Weakness, Opportunities and Threats). Also hold brainstorming sessions with the top management to discuss the companies top priorities. The last but not least ways of developing Successful Mission and Vision Statements in Kenya is by drawing graphic visions of the future i.e. conducting imaginary future trips though the organization
A good vision should have the following qualities as articulated by the top management in order to have impact on the employees.
It must be conveyed in a dramatic and never ending manner.
A good vision statement should be inspirational i.e. a statement that provokes employees to give their best
Must be communicated constantly
It must keep linking the events of the present and the future in order to bridge the gap effectively.
It also must also incorporate beliefs such as being able to achieve objectives.
Components of Vision Statement in Relation to Successful Mission and Vision Statements in Kenya
The components of Successful Mission and Vision Statements in Kenya are;
- Developing a great new product i.e. inspiring and further development of existing products in the company.
- Should aspire to serve customers through defined product portfolio.
- Should ensure quality of the organization is portrayed.
- Should be responsive to customers’ needs and services
- Providing an enjoyable work environment
- Should ensure financial strength and stability
- Should ensure sustainable growth of the company for the benefit of its stakeholders
Mission Statement in Relation to Successful Mission and Vision Statements in Kenya
A mission statement is the basic purpose for which or reason why the organization exist. It is the fundamental statement of purpose of an organization and it defines the deserved level of performance of the company.
A mission statement is an organization vision translated into written form and makes concrete the managers view of the direction and purpose of an org. it is the overall goal of the org that provide a sense of broad direction and a guide to decision making.
It is the focal point of the organization activities that defines both current and future organization activities. In developing org mission management must thoroughly understand and consider the result of environmental analysis.
Importance of Establishing a Good Mission Statement in Successful Mission and Vision Statements in Kenya
An effective mission statement is important to the organization success because of the following:
One of the importance’s of establishing a good mission statement is that it defines the overall organization vision by defining the path to realize it.
Another effect on Businesses in Kenya is that it helps to determine the coordination of organization activities by providing a framework for all members to work together to achieve a common purpose.
It determines the relationship in each of the key markets with which the organization interacts.
Another effect on Businesses in Kenya is that it provides a sense of direction and purpose which leads to a better independent decision making and setting of priorities at all levels of management.
The effect of a good mission statement on the Businesses in Kenya is providing the basis or rationale for organization resource and location i.e. allocation of both human and non human resources.
It determines various organization job responsibilities or job position necessary to produce goods and services
It forms the basis of developing org objectives and strategies. Objectives and strategies must be consistent and be in support of the mission statement
Another effect of a good mission statement on Businesses in Kenya is that it defines the organizations culture by defining values and beliefs to be held while carrying out activities to achieve the mission
A mission statement affects decisions of stakeholders e.g. investment or communication projects
A mission statement must be clearly communicated to avoid misunderstanding of organizations purpose
Characteristics of a Sound Mission Statement in Relation to Successful Mission and Vision Statements in Kenya
The following considerations are important in developing a good mission statement for the Successful Mission and Vision Statements in Kenya
Defining a specific target market or groups or audience for the mission and their relative expectations e.g. customers, employees, shareholders, supplies, stakeholders in general
There should be a balance between the narrowness and the breadth of the mission i.e. avoid too narrow or too broad mission statements
Determine the type of business the org is in at what business it should be in i.e. provide the strategic market options such as market penetration, market development, product development and diversification strategies
Uniqueness- a mission must be unique to the org in order to provide competitive advantage or differentiation and to minimize substantially by others
Should be market oriented rather than product oriented i.e. focus on the needs of the customers rather than product features and attributes
Components of a Mission Statement in Relation to Successful Mission and Vision Statements in Kenya
Components of a good mission statement are the kind of information contained in a mission statement. It varies from one organization to another but it should include the following areas:
Company product- the principal product produced and delivered in the organization must be identified in the statement
Market or customers- the mission should also define the target market by answering the following questions:
- Who are the customers
- Where are they located
- How did they buy our products
- How much
- How can they be reached
- What do they look for when buying the products
Business activities- concerned with current and future business activities including those of potential customers. This should address issues such as:
- What are the market trends in the potential market
- What changes in market structure might occur as a result of development, competitive activities
- What innovations will change the customers buying habits
- What needs does that the customer feel that it has not been adequately addressed
Technology- this addresses the firm’s basic technologies. The info provided here should include tools, machinery, materials, techniques and processes used to produce goods and services
Organizations self concept- this refers to the organization view or impression about itself through the assessment of its strengths, weaknesses, competition and the ability to survive in the market place
Organizations philosophy- a statement which reflects on the organization basic beliefs and values that should guide all members in conducting organization business. It establishes the organization values, beliefs about business, humanity and its role to society and the world at large.
Conclusion on Successful Mission and Vision Statements in Kenya
All this information is suitable for one to understand the importance of setting up a good vision and mission statement. It explains the importance of Successful Mission and Vision Statements in Kenya