• October 17th, 2017
  • Posted by athanne

Strategic Customer Management

 Strategic Customer Management usually is practiced and it is a concept that helps an organization in designing its  profitable future for their sales departments. Strategic Customer Management concept is a widely-implemented concept. Strategic customer management is a strategy that is used in managing  the company’s interactions with its clients, its customers and its sales persons .Business Training in Kenya has more articles.

Strategic Customer Management normally involves using technology to automate, to organize and  to put together business processes. Usually Strategic Customer Management aims at achieving some goals. The goals of Strategic Customer Managers are to look for customers, attract more clients, and to win new customers, nurture and make them loyals, bring back former clients into the business, and minimize the costs of marketing and client servicing.

Strategic Customer Management Strategic Customer Management

Strategic Customer Management

Scope of Strategic Customer Management

Strategic Customer Management usually has a very wide scope. Strategic Customer Management usually covers  the company- wide business strategies.  Strategic customer management requires measuring the  customer relations coupled with valuing client relationships.

Strategic Customer Management also looks at the concept of the growing and insatiable demands of superior customer value and the emergence of new businesses. Through Strategic Customer Management organizations is capable of handling the growing needs of its current clients and also find ways of making it in the growing and evolving market. Strategic Customer Management helps organizations to deal better with the increasing pressure on their sales persons which is faced by high competition levels for a niche.  Strategic Customer Management is also concerned with the development of the sales department from the traditional role to the current role played by sales persons.

Apart from the fact  that Strategic Customer Management covers the traditional role of coming up and putting in place new ways of leveraging intelligence, implementing good management strategies for the organization as a whole and also for the sales department.  Finally Strategic Customer Management aims at integrating the activities and delivery processes of goods and services.

Challenges of Adopting Strategic Customer Management

Strategic Customer Management is faced by a number of challenges despite its crucial importance to the organization. The challenges of Strategic Customer Management are as follows:

Coming up with good strategies that can help the organization meet the demands of new clients. Strategic Customer Management also has to find a balance between the accounts management of its customers, customer service, sales management, customer business development and ensure that all this work towards achieving the organization’s goals.  Strategic Customer Management has to find a way of addressing the issues involved. Transformation of the sales organization into a Strategic Customer Management issue is also another challenge for this concept.

The other challenge facing the Strategic Customer Management is that initially it was majorly done by the operational and tactical level managers but currently the organization as a whole should be involved with its clients for its success. It is therefore a challenge for the strategic department to convince the organization as a whole to be part of the process for ensured success. The marketing mix is another issue also that is of concern to the Strategic Customer Management department and it has to find a way of blending all the elements of the marketing mix.

Strategic Customer Management also has to deal with the issue of the dominant clients now posing as buyers due to consolidation pressure and economies of large scale production. The department has then to find a way of addressing the issue.

Other general issues of the department include any  new forms of buyer seller relations, mergers for expansion purposes, market differentiation and the sales strategy.

Conclusion on Strategic Customer Management

Strategic Customer Management is very crucial concept especially for sales organizations. Strategic Customer Management is a concept worth investing in and it should be every ones role in the organization. Sale organization should embrace Strategic Customer Management as a competing device against their competitors.

 Strategic Customer Management usually is practiced and it is a concept that helps an organization in designing its  profitable future for their sales departments. Strategic Customer Management concept is a widely-implemented concept. Strategic customer management is a strategy that is used in managing company’s interactions with its clients, customers and sales persons.Business Training in Kenya has more articles.

Strategic Customer Management normally involves using technology to automate, organize and put together business processes. Usually Strategic Customer Management aims at achieving some goals. The goals of strategic customer are to look for customers, attract more clients, and to win new customers, nurture and make them loyals, bring back former clients into the business, and minimize the costs of marketing and client servicing.

Strategic Customer Management Strategic Customer Management

Strategic Customer Management

Scope of Strategic Customer Management

Strategic Customer Management usually has a very wide scope. Strategic Customer Management usually covers company- wide business strategies.  Strategic customer management requires measuring customer relations coupled with valuing client relationships.

Strategic Customer Management also looks at the concept of growing and insatiable demands of superior customer value and the emergence of new businesses. Through Strategic Customer Management organizations is capable of handling the growing needs of its current clients and also find ways of making it in the growing and evolving market. Strategic Customer Management helps organizations deal better with the increasing pressure on their sales persons which is faced by high competition levels for a niche.  Strategic Customer Management is also concerned with the development of the sales department from the traditional role to the current role played by sales persons.

Apart from that Strategic Customer Management covers the traditional role of coming up and putting in place new ways of leveraging intelligence, implementing good management strategies for the organization as a whole and also for the sales department.  Finally Strategic Customer Management aims at integrating the activities and delivery processes of goods and services.

Challenges of Adopting Strategic Customer Management

Strategic Customer Management is faced by a number of challenges despite its crucial importance to the organization. The challenges of Strategic Customer Management are as follows:

Coming up with good strategies that can help the organization meet the demands of new clients. Strategic Customer Management also has to find a balance between accounts management of its customers, customer service, sales management, customer business development and ensure that all this work towards achieving the organization’s goals.  Strategic Customer Management has to find a way of addressing the issues involved. Transformation of the sales organization into a Strategic Customer Management issue is also another challenge for this concept.

The other challenge facing the Strategic Customer Management is that initially it was majorly done by the operational and tactical level managers but currently the organization as a whole should be involved with its clients for its success. It is therefore a challenge for the strategic department to convince the organization as a whole to be part of the process for ensured success. Marketing mix is another issue also that is of concern to the Strategic Customer Management department and it has to find a way of blending all the elements of the marketing mix.

Strategic Customer Management also has to deal with the issue of dominant clients now posing as buyers due to consolidation pressure and economies of large scale production. The department has then to find a way of addressing the issue.

Other general issues of the department include new forms of buyer seller relations, mergers for expansion purposes, market differentiation and the sales strategy.

Conclusion on Strategic Customer Management

Strategic Customer Management is very crucial concept especially for sales organizations. Strategic Customer Management is a concept worth investing in and it should be every ones role in the organization. Sale organization should embrace Strategic Customer Management as a competing device against their competitors.