• June 18th, 2018
  • Posted by athanne

Master of Science in Management Information Systems

 The Master of Science in Management Information Systems (MIS) package is available to scholars who have accomplished an undergraduate degree in business or a closely related field.

Scholars without a business background may apply to the program but will are required to take a two-course sequence: MGG 501 and 502, introduction to Business I and II.  These courses are usually taken concurrently with the MIS curriculum requiring an 18- or 19-credit-hour program each semester. This added requirement seeks to ensure that all alumnae have an understanding of the functional areas of business in which they will be applying their new MIS skills.

  • June 17th, 2018
  • Posted by athanne

Change Management Strategy

Change Management Strategy is a document that  outlines the things that the management needs to put in place as part of its change strategy. A Change Management Strategy defines the approach that is needed to manage the change in a given situation given the nature of the project. Business Training in Kenya  has more articles.

Elements of Change Management Strategy

One element of Change Management Strategy is Situation awareness. This element  requires that the given change to be implemented be well understood and the persons whom it will impact to be also understood and considered accordingly

The second element of Change Management Strategy is Supporting structure. This element deals with  the composition of the team and the sponsor elements of the given project

The  third element of Change Management Strategy is Strategy analysis. Strategy analysis includes such elements as ensuring that one has adequate means of dealing with risks. The organization should put up special ways of dealing with any risks that might come up.

Importance of Change Management Strategy

  • June 17th, 2018
  • Posted by athanne

Marketing Ethics

Marketing ethics can be defined from the simple definition of the term ethics which has been termed as the study and philosophy of human conduct, with an emphasis on the determination of right and wrong or simply set of moral principles or values that guide behavior. Therefore, from a normative perspective approach marketing ethics is defined as practices that emphasize transparent, trustworthy, and responsible personal and organizational marketing policies and actions that exhibit integrity as well as fairness to consumers and other stakeholders. Marketing ethics in the workplace may refer to rules, standards or principles governing the conduct of organizational members and the consequences of marketing decisions. Business Training in Kenya has more articles.

Marketing ethics focuses on principles and standards that define acceptable marketing conduct, as determined by various stakeholders and the organization responsible for marketing activities. While many of the basic principles have been codified as laws and regulations to require marketers to conform to society’s expectations of conduct, marketing ethics goes beyond legal and regulatory issues. Ethical marketing practices and principles are core building blocks in establishing trust, which help build long-term marketing relationships. In addition, the boundary-spanning nature of marketing in terms of sales, advertising, and distribution presents many of the ethical issues faced in business today and marketing ethics.

  • June 16th, 2018
  • Posted by athanne

Integrated Marketing Communication

Integrated Marketing Communication is the act of bringing together all the marketing communication models, channels, tools, functions and also the communication sources to form a one faultless and effective marketing communication program that will be effective in reaching the company consumers and end users at a reduced cost. Integrated Marketing Communication efforts bring cross-functional marketing processes that help to form and nourish good relationships between the organization and its clients. The Integrated Marketing Communication process is touches the organization transactions to other businesses, the marketing channel, the customer improvement strategies and the communications within the organization. Business Training in Kenya has more articles.

Various levels of Integrated Marketing Communication in the organization

Integrated Marketing Communication occurs at different working levels in an organization. This is when the Integrated Marketing Communication extends more to the organization departments rather than the communication tools. The levels of integration include;

  1. Horizontal level Integrated Marketing Communication. This type of integration is experienced in the marketing mix and in other major department of the organization. For instance, the production section, the accounting and finance department and the sales and distribution section which it might be effective if it interacts with the customer relations department.
  2. Vertical integration is concerned with communication coming from the top manager to junior workers or vice versa. In the vertical integration, the marketing and the communication goal is to assist the board of directors in forming effective corporate goals.
  3. Internal Integrated Marketing Communication ensure that there is enough and effective marketing communication within the organization workers. For example, the workers should be informed of the upcoming type of advertisement.
  4. External integration ensures that the organization and its clients work together to come up with workable strategies that will improve the firm marketing programs. For example, the Integrated Marketing Communication between the company and the advertising agencies.

Benefits of the Integrated Marketing Communication to the organization